An E-Commerce Guide for Black Friday 2016
The Black Friday Weekend is a huge sales holiday and the SMBs have a hard time competing with the larger companies in e-commerce. The larger companies are able to sell competitively because they are able sustain the price cuts and deals while the SMBs are not able to. However, this is not a reason as to why an SMB should not participate in the Black Friday Weekend. There are strategies that the SMB can use to make sure that they are noticeable during the Black Friday Weekend. Here we will help you with some of those strategies to ensure that you are successful during this weekend.
The first thing you need to do is optimize the email strategy. Marketing through the email is one of the most effective tools at the moment as it is a primary channel for lead generation. This is why you should start sending out emails in advance to create a countdown until the sales begin. If you are able to personalize these emails, the better it will be for you. Personalization of the emails means that you will use targeted email marketing as a tool. For you to get useful information that you are going to use to personalize the emails, you must observe the purchase history of the customers as well as their behavior.
Spreading the sales over a long period of time is another beneficial strategy you could use. You will benefit from this as an SMB because there will be customer awareness to the event and this will create excitement. This will also shield the company from sudden rush orders over a short period of time that the company is not able to fulfill on time. You must consider selling through online marketplaces. The largest percentage of the retail market is owned by the online marketplaces and if you sell on this platforms, you are going to get higher level of sales. Once you start selling on these platforms, you will earn more trust and credibility from your customers especially if you are a less known SMB.
Even though the SMB is striving to grow, you should be proud of the size of the company. Mass production that the larger companies are more famous for, the customers are slowly backing down from them. Customers are now currently into exclusive products and niche items and that is one of the strengths of the SMB. You must also ensure that your site is responsive across all the devices. The reason for this is because the customer is likely going to research on the product first before making the purchase decision. Ensure that the site is fully responsive from the product images to the checkout. For the SMB to stay competitive, it is advisable that you focus on m-commerce as it takes center stage this Black Friday Weekend.